Highbury Grange Medical Practice

//The brief

Highbury Grange is an NHS GP practice in Islington. Its old website had grown to 67 pages, and patients often phoned reception because they couldn’t find what they needed online. The practice wanted a site that sends people to the quickest route, from e-consultations to repeat prescriptions, makes registering simple, and is easier to find in Google and AI search.

//What I built

A full redesign that follows the NHS identity guidelines: NHS Blue, green action buttons and plain English. I cut the sitemap from 67 pages to 34 and put an e-consultation first on every page, with the phone as a fallback. There’s a Register page that answers the common worries, a searchable “Who do I see?” A to Z that points people to a pharmacist or nurse when they don’t need a GP, and structured data that tells search engines what the practice offers.

//Built for every patient

An accessibility panel lets anyone enlarge the text, increase line spacing, switch to high contrast or have the page read aloud. A chat helper answers common questions from the site’s own content, with no AI and nothing stored, and catches emergency and crisis phrases first so it always points to 999, 111 or the crisis lines. On phones, a bar at the bottom keeps Call, Ask and Register one tap away.

//Getting found

I’ve also plugged Remway, my AI content engine, into the practice’s website. It plans and writes articles that answer the questions local people actually search for, starting with a series on joining the practice: how to register with a GP in Highbury, registering without ID, changing GP and more. The first, “How to register with a GP in Highbury”, is already live. Each one links through to the Register page and is checked by a person before it goes live, so the practice can be found in Google and quoted by AI assistants like ChatGPT when someone asks.

//The result

The practice was able to keep its existing Practice365 platform: I built every page as a block its staff can paste in and update, so nothing had to be migrated. The new homepage is live and the other pages are going in one at a time, with Remway now publishing articles alongside them to bring new patients in from search.

//Review

Patients find what they need in a couple of clicks now. Far fewer calls to reception.